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Apparel DECODED

Latest edition: 23 May 2024
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Spotlight

Explainer: Will SNL skit change consumer attitudes to fast fashion?

A recent Saturday Night Live parody about a fake ultra-fast fashion brand criticises consumers' buying habits, however NCTO president Kim Glas claims it also highlights the breadth of problems related to certain Chinese e-commerce companies.

Latest news

In data: Rise of fashion consumer marketing fatigue

A survey by Optimove Insights, the analytical and research arm of Optimove found most consumers want less marketing so brands are being advised to strike a balance between staying "top-of-mind and respecting boundaries."

Türkiye exporters eye support to stay in global apparel race

Türkiye has become more expensive than Europe and fears it has "significantly lost" competitiveness in its labour-intensive sectors such as apparel.

VF Corp hopeful for 2025 despite Vans, Timberland FY24 sales flop

US apparel conglomerate VF Corp, the owner of shoe brands Vans, Dickies and Timberland reported a decline in sales for FY24 despite its turnaround efforts with an industry expert noting it will “take time” to strengthen brand perceptions.

Syre bags $100m Series A funding for Vietnam, Iberia textile-textile plants

Syre, the textile impact company launched by global investor Vargas and Swedish retailer H&M Group secured a $100m Series A funding round to finance the construction of a blueprint plant in the US and its first two gigascale textile-textile recycling plants in Vietnam and Iberia.

Better Cotton conference in Istanbul to focus on field-level impact

The Better Cotton Initiative is set to host its annual conference from 26 to 27 June in Türkiye, bringing together more than 200 representatives from across the cotton sector.