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Apparel DECODED

Latest edition: 09 May 2024
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Spotlight

Explainer: From Kanye to Rishi Sunak, the cost to Adidas' brand image

Adidas was embroiled in an unlikely backlash earlier this year when UK Prime Minister Rishi Sunak and his Labour rival Keir Starmer donned pairs of its famous sneakers, highlighting the potential pitfalls brands face when their products become associated with controversial partners or personalities.

Latest news

In data: Inflation hinders global childrenswear growth

Consumers are scaling back on clothing purchases for children and are opting for more affordable alternatives due to lingering high inflation, according to GlobalData’s recent report on the global childrenswear market.

Xinjiang cotton ‘widespread' despite US UFLPA legislation

CertainT Isotope testing has found 19% of US cotton samples showed evidence of a Xinjiang origin between February 2023 and March 2024 despite the enforcement of the Uyghur Forced Labor Prevention Act (UFLPA).

Minister calls on brands to choose Bangladesh at Denim Expo

Bangladesh's minister for textiles and jute calls on fashion buyers to "choose Bangladesh and pay a fair price" at Denim Expo.

US import volumes set to rise as supply chain overcomes disruption

The National Retail Federation (NRF) said recent import levels show that supply chains have ‘adjusted’ to disruption and consumers are set to continue spending during the back-to-school and holiday seasons.

Simon Property Group sells ‘successful' Authentic stake at right time

Real estate firm Simon Property Group has sold its stake in US brand firm Authentic Brands Group for a good price with an analyst describing it as a fantastic return on their investment.