Sport DECODED
Latest edition: 20 Mar 2026
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Spotlight
Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count
Rory Natkiel, former chief strategy officer at Sid Lee Sport, recently launched the company to revamp the sponsorship industry.
Latest news
FIFA generates over $2bn from CWC, predicts $14bn for '27-'30 cycle
The soccer governing body is on track to surpass its $13bn prediction for the current cycle.
Sportradar in significant DFB-Pokal data rights extension
The sports technology firm first snapped up these rights through its acquisition of IMG Arena last year.
MLB ties up with Polymarket and federal prediction markets agency
A memorandum of understanding (MOU) agreement with the federal Commodity Futures Trading Commission has been signed.
Indian Wells breaks merchandise sales record for 2026 edition
This year’s sales figure represents a 36% increase on last year’s record.
College basketball viewership rises, Atlantic 10 appoints new commissioner
College basketball national viewership grew 19% year-on-year, with networks such as CBS, Fox, and ESPN all seeing increases.
LaLiga revenues up 8% in 2024-25, economic forecast for 2025-26 optimistic
Total attendance across all 20 Spanish soccer clubs exceeded 17 million for the first time ever, last season.
AFC moves Asian Cup to even years, suspends bidding for 2031 and 2025
FIFA requested that the AFC alter its calendar to align with other continental soccer tournaments.
Global Hiring Activity - Signals & Trends in 2025
Discover what 2025 hiring trends reveal about business priorities, strategy, and emerging opportunities. Using GlobalData’s Job Analytics platform, this webinar uncovers the signals hidden in recruitment patterns to help you anticipate future develop...
In our previous edition
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Explainer: How Viagogo's open distribution model is galvanizing ticketing
19 Mar 2026
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Explainer: Why a boxing promoter is turning to soccer talent representation
13 Mar 2026
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Iran's sports minister says country will not participate in World Cup
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