Sport DECODED
Latest edition: 26 Apr 2024
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Spotlight
Deal Focus: Aston Villa stick with betting in Betano shirt sponsorship
The deal is reportedly worth around £20 million per year, making it the club's most lucrative front-of-shirt agreement.
Latest news
Amazon to stream NHL in Canada through Rogers deal, partners with Kraken
The Prime Video service will stream Monday regular-season games in Canada for the next two seasons.
F1 launching FAST channel in US to capitalise on major market growth
The channel will be operated by C15 Studio and distributed via services including Samsung TV Plus and Pluto TV.
Juventus and Two Circles team up in long-term commercial-focused deal
The focus of the tie-up will be on expanding Juventus' fan base and partnership network globally.
LaLiga adds StarTimes as non-exclusive rightsholder in Sub-Saharan Africa
The Spanish top-flight will have two English-language rightsholders in the region for the next five seasons.
FIFA unveils Aramco as latest global partner
The company becomes FIFA’s exclusive major worldwide partner in the energy category until 2027.
OBS: Olympic AI tie-up will expand Paris 2024 global broadcast capabilities
The Olympic Broadcast Service chief explains how its partnership with Intel will heighten the deliverance of international Olympic broadcasts.
Peacock adds 3 million new subscribers, losses narrow in Q1
The streaming service's losses fell year-on-year to $639 million from $704 million in 2023.
In our previous edition
Sport Decoded
Explainer: How MLS growth goes beyond the Messi effect
25 Apr 2024
Sport Decoded
Infinite Reality to acquire Drone Racing League, boosting value to $3.5bn
24 Apr 2024
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Viaplay sales up, subscribers down in Q1
23 Apr 2024
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