Sport DECODED
Latest edition: 13 May 2024
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Spotlight
Report: Netflix to snap up domestic rights to NFL Xmas games
Last year, Christmas NFL games were covered by the CBS, Fox, and ABC networks.
Latest news
Rai to air Europa League final FTA in Italy as Atalanta progress
The game will be shown on free-to-air Italian TV due to the involvement of Italian side Atalanta.
Vasco join betting wave in Brazil with record Betfair shirt sponsorship
The bookmaker’s branding will appear on the men’s and women’s kits until the end of 2025.
Report: WNBA awards expansion franchise rights to Toronto
The franchise slot has reportedly been allocated to Larry Tanenbaum, chair of Toronto Raptors owner MLSE.
PGA Tour Enterprises elects Gorder as chair
The board of directors elected the businessman to become the first chairman of the new commercial venture.
Absolut Sport expands Conmebol partnership for 2024 Copa America
The firm was already Conmebol's official agency for official travel fan packages for the Libertadores and Sudamericana.
Microplus unveiled as title sponsor for 2024 UK Athletics Championships
The deal expands Microplus' relationship with the organization as it was a previous partner of the event.
Infront bolsters sponsorship portfolio for IIHF World Championship
The sports marketing agency has secured 14 commercial partners for the 2024 edition of the event.
In our previous edition
Sport Decoded
In the Boardroom with RB Leipzig
10 May 2024
Sport Decoded
ICC in major Aramco extension through 2027
09 May 2024
Sport Decoded
Exclusive: Orsen to sell global commercial rights for FIBA 3×3 competitions
08 May 2024
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