Sport DECODED
Latest edition: 20 May 2024
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Spotlight
Villa confirm switch from Castore to Adidas next season
The kit deal with the major German brand is claimed to be the biggest in the club’s history.
Latest news
DAZN expands Amagi partnership with 10 new FAST channels
Cloud broadcaster Amagi will manage the 10 new free streaming multi-sport channels.
Intel generates highest sport technology sponsorship spend in APAC in 2024
Himax Technologies, Inc. (Nasdaq: HIMX) ("Himax" or "Company"), a leading supplier and fabless manufacturer of display drivers and other semiconductor products, today announced that the Company will attend BofA Securities 2024 APAC TMT Conference on March 19 - 21, 2024 at Grand Hyatt Taipei.
BYD added to Copa America sponsorship roster
The company has been signed up as the latest sponsor of the upcoming tournament in the US.
777 managing partners resign amid financial peril
Josh Wander and Steven Pasko co-founded the beleagured investment fund which will now be run by an advisory firm.
Cricket Australia hires former Google exec Sanders as commercial chief
Ed Sanders will lead the strategic development and implementation of the body's commercial initiatives and partnerships.
Betano renews with Benfica; new partners for Monaco, Eintracht
The trio of top-tier soccer sides across Europe have secured partnership deals for the 2024-25 season.
PBR hails new domestic media rights deals as ‘game changer'
CBS Sports, PBR’s media partner since 2012, has extended its agreement through 2030.
USTA brings in NFL exec Flaherty as CFO
Kevin Flaherty will be responsible for leading the financial management strategy for the USTA.
In our previous edition
Sport Decoded
Deal Focus: BBC retains FA Cup rights package through 2028-29
17 May 2024
Sport Decoded
Explainer: Do NFTs still offer value for the sports industry?
16 May 2024
Sport Decoded
Bundesliga International strengthens APAC leadership team
15 May 2024
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