Sport DECODED
Latest edition: 21 May 2024
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Spotlight
PIF maintains strong move into tennis with WTA partnership
The Saudi wealth fund becomes the first-ever naming partner of the WTA Rankings.
Latest news
C&W Communications on board for 2024 T20 World Cup
The firm will provide telecommunications services and connectivity support throughout the tournament.
Blackstone brought in as PGA Tour marketing partner
The company will serve as the official griddle brand of US golf's elite tour.
Xbox in as title sponsor for PSA World Tour Finals
The gaming firm will also have extensive branding at the tournament’s venue and glass court.
WNBA investigating Vegas tourism sponsorship of Aces players
The deal involves a $100,000 annual sponsorship to each player.
Cisco to sponsor Indycar Series and IMS
The communications tech firm will provide services to the Indycar Series races and Indianapolis Motor Speedway venue.
Fight Sports expands reach with Gray Television
The channel claims the deal will extend its distribution by over 6 million households.
Puma lands kit deal with Athletics Federation of India
The German brand will provide apparel, and footwear to Indian athletes at domestic and international competitions.
In our previous edition
Sport Decoded
Villa confirm switch from Castore to Adidas next season
20 May 2024
Sport Decoded
Deal Focus: BBC retains FA Cup rights package through 2028-29
17 May 2024
Sport Decoded
Explainer: Do NFTs still offer value for the sports industry?
16 May 2024
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