Sport DECODED
Latest edition: 29 May 2024
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Spotlight
The Brick Community Stadium: a purpose-driven naming rights deal
Wigan Athletic and Wigan Warriors have put the charity's name on their home to enhance a long-standing relationship.
Latest news
Hisense expands UEFA partnership to cover VAR screens
The Chinese consumer electronics brand will produce VAR screens at UEFA Euro 2024.
Villa maintain commercial push with renewed Trade Nation sleeve deal
The online trading platform has signed a new deal through the 2025-26 season.
Bundesliga turns to Infront for media rights sales in 10 European markets
The deal entails Infront selling rights in markets including Albania, Czech Republic, Estonia, Kosovo, Israel, Latvia, Lithuania, Romania, and Slovakia.
Etihad adds Girona shirt sponsorship to CFG stable
The airline will be the club’s main sponsor for the next three years.
Lions add Charles Tyrwhitt deal to Australia tour portfolio
The Lions' three Australian tests are set for July 18 (Brisbane), July 26 (Melbourne), and August 2 (Sydney).
UEFA seeks mobile phone sponsor for 2024-27 cycle
The governing body has set a deadline for formal offers of 12pm (CET) on May 31.
Viaplay lands UEFA club competitions in Nordics, bTV extends in Bulgaria
Bulgaria's bTV has also extended its deal covering UEFA's men's club competitions, for the 2024-27 cycle.
In our previous edition
Sport Decoded
Fanatics to run global e-store for Rugby Australia in long-term deal
28 May 2024
Sport Decoded
AXA adds UEFA Women's Euro 2025 to soccer sponsorship stable
27 May 2024
Sport Decoded
Hankook and UEFA extend Europa League, Conference League deal
24 May 2024
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