Sport DECODED
Latest edition: 14 May 2024
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Spotlight
Roku snaps up exclusive MLB Sunday game package
Rights to these opening Sunday games were previously held by the Peacock streaming service.
Latest news
MLS brings in Duggal as CMO to drive global growth
Radhika Duggal will serve on the senior executive team at the league office, leading the creation of MLS’ marketing strategy.
First wave of TGL licensing partners unveiled
TGL’s licensed merchandise program is being run collaboratively with Fanatics, through a multi-year partnership.
NBC beefs up NFL coverage with additional regular season game
The major broadcaster has acquired an additional game in December and will provide coverage across NBC, Peacock, and Telemundo.
2024 French GP becomes most attended MotoGP event of all time
The previous record of 278,805 was set at the 2023 French GP.
Chiliz and Atlético in significant partnership expansion
The enlarged partnership aims to increase the range of benefits that fan token holders receive.
Betano in as title sponsor of Argentina's top-tier soccer league
The competition - now known as the Torneo Betano - began its 2024 season over the weekend.
Big3 begins team sales process as DCB Sports snaps up LA outfit for $10m
The seventh Big3 season will be the last in which teams are centrally owned by the league itself.
In our previous edition
Sport Decoded
Report: Netflix to snap up domestic rights to NFL Xmas games
13 May 2024
Sport Decoded
In the Boardroom with RB Leipzig
10 May 2024
Sport Decoded
ICC in major Aramco extension through 2027
09 May 2024
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