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Sport DECODED

Latest edition: 16 May 2024
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Spotlight

Explainer: Do NFTs still offer value for the sports industry?

Sweet's CMO and VP of marketing Laith Murad and Jason Runnion outline how NFTs have shifted the sporting world.

Latest news

NFL and Netflix seal streaming deal for Christmas Day games

The streaming giant will show live NFL Christmas games for the next three seasons.

WBD moves UEFA finals from YouTube to Discovery+

The 2024 men’s UEFA finals will be available for free on Discovery+ for the first time.

FIFA to launch Women's Club World Cup in 2026

The 37-member FIFA Council rubber-stamped the move at a meeting in Bangkok, Thailand.

ECB in sponsorship inventory deal with India's Rise Worldwide

The deal runs until 2026, with a major five-test tour of England by India taking place next year.

Sportradar nets record revenue but posts small loss for Q1

The company's revenue was up 28% year-over-year from €207.6 million in 2023.

Supponor and TGI Sport to roll out virtual technology in South America

The two companies will pair up to launch a remote operating hub in the region.

Atalanta in short-term Paramount+ front-of-shirt deal for finals

The deal will cover the Coppa Italia final tonight and the Europa League final on May 22.

Intel generates highest sport technology sponsorship spend in APAC in 2024

Himax Technologies, Inc. (Nasdaq: HIMX) ("Himax" or "Company"), a leading supplier and fabless manufacturer of display drivers and other semiconductor products, today announced that the Company will attend BofA Securities 2024 APAC TMT Conference on March 19 - 21, 2024 at Grand Hyatt Taipei.

Find Out More

Truett-Hurst, announced that beginning Fall 2014 and Spring 2015, Total Wine & More, "America's Wine Superstore" will be adding several new Truett-Hurst SKU's to their wine listings.

Intel generates highest sport technology sponsorship spend in APAC in 2024

Soccer has just over six times more active agreements than any other sport in the APAC region. The most lucrative deal is between Riot Games and Intel.