Sport DECODED
Latest edition: 27 May 2024
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Spotlight
AXA adds UEFA Women's Euro 2025 to soccer sponsorship stable
The insurance brand adds this agreement to its title sponsorship of the Swiss Women’s Super League.
Latest news
France sees €871m economic boon from 2023 Rugby World Cup
A report commissioned by the French government found the tournament brought the country a major economic uplift.
Report: NCAA and 5 major conferences agree to pay athletes $2.8 billion
According to media reports, the NCAA has voted to agree to settlement terms in three antitrust lawsuits.
Barcelona, Juventus and Ajax secure new partners
Barcelona, the Spanish soccer giants, and Fortinet, the cybersecurity firm, have signed a sponsorship agreement around the club's Espai Barça project. The deal makes Fortinet the LaLiga club’s new official cybersecurity partner for the next three seasons,...
E1 sounds off with Baud deal
Baud's headphones will be used by the powerboating teams, race control, and the UIM governing body.
FanDuel ties up with Celtics, eHi partners NBA China
FanDuel will be the presenting partner of a documentary about the Boston Celtics.
Interwetten named new main sponsor of Alpine World Ski Championships
Interwetten will have extensive marketing rights for the Austrian event, such as branding, activations, and fan experiences.
In our previous edition
Sport Decoded
Hankook and UEFA extend Europa League, Conference League deal
24 May 2024
Sport Decoded
TNT agrees CFP sublicense deal with ESPN
23 May 2024
Sport Decoded
FA Cup to remain on ESPN in US through 2028
22 May 2024
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