Sport DECODED
Latest edition: 31 May 2024
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Spotlight
ITV to provide free-to-air EFL and Carabao Cup coverage in deal with Sky
From January 2025, ITV will jointly broadcast a select number of Carabao Cup and Championship fixtures.
Latest news
ECB brings in Raine Group and Deloitte for sale of Hundred stakes
The ECB has said private investment will take the competition, which launched in 2021, to the next level.
Nine's Stan Sport partners WBD for Eurosport Olympic sub-license
Stan Sport will operate eight multi-lingual Olympic-focused channels during the upcoming 2024 Olympics.
WBD renews Wimbledon rights deal in 11 territories through 2027
The major grand slam event will continue to be shown on Eurosport and streamed on the new Max platform.
Ex-Barca star Pique under investigation over Spanish Super Cup payments
Pique and his company Kosmos brokered the deal through which the Spanish Super Cup now takes place in Saudi Arabia.
ICC fills in another piece of partner jigsaw with lengthy Emirates renewal
At the upcoming T20 World Cup, Emirates holds naming rights to the ICC’s elite umpires and match referees panel.
Wimbledon extends JLR tie-up, Range Rover to become primary focus
Range Rover will replace JLR-owned Jaguar as the official vehicle partner of the grand slam.
Red Bull expands sporting portfolio to UK with Leeds investment
In addition to Red Bull taking a minority stake, it becomes the club's front-of-shirt sponsor.
In our previous edition
Sport Decoded
Match TV and Okko to show Euro 2024 in Russia
30 May 2024
Sport Decoded
The Brick Community Stadium: a purpose-driven naming rights deal
29 May 2024
Sport Decoded
Fanatics to run global e-store for Rugby Australia in long-term deal
28 May 2024
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