Sport DECODED
Latest edition: 30 May 2024
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Spotlight
Match TV and Okko to show Euro 2024 in Russia
The 24-team tournament will receive linear TV and streaming coverage in Russia for the first time.
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Truett-Hurst, announced that beginning Fall 2014 and Spring 2015, Total Wine & More, "America's Wine Superstore" will be adding several new Truett-Hurst SKU's to their wine listings.
DAZN adds Ironman to global free-tier in two-year deal
The agreement covers all markets worldwide, except the US, Canada, and China.
Unsanctioned IBA announces Olympic prize fund
The body, unrecognized by the IOC, will offer a total $3.1 million prize pool for Olympic boxers.
Wimbledon extends JLR tie-up, Range Rover to become primary focus
Range Rover will replace JLR-owned Jaguar as the official vehicle partner of the grand slam.
ICC elevates DP World to premier partner in expanded deal
The logistics heavyweight first signed a contract - for a second-tier sponsorship - with cricket's governing body in mid-2023.
Domestic Serie A highlights, radio rights now out for tender
The 12 packages cover both national and local highlights and radio packages for the 20-team Italian soccer league.
E1 in content distribution deal with SNTV's Story10
Story10 will distribute news and feature stories from the powerboating championship across its network of social and digital channels.
Sunset+Vine and FEI renew media rights distribution deal
The company will sell rights to various FEI competitions, including the three Olympic disciplines of jumping, dressage, and eventing.
2024 Indian Premier League to generate $99.31 million in sponsorship revenue
The IPL's commercial portfolio this year includes Tata, Angel One, My11Circle, and RuPay.
In our previous edition
Sport Decoded
The Brick Community Stadium: a purpose-driven naming rights deal
29 May 2024
Sport Decoded
Fanatics to run global e-store for Rugby Australia in long-term deal
28 May 2024
Sport Decoded
AXA adds UEFA Women's Euro 2025 to soccer sponsorship stable
27 May 2024
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