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Sport DECODED

Latest edition: 20 May 2024
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Spotlight

Villa confirm switch from Castore to Adidas next season

The kit deal with the major German brand is claimed to be the biggest in the club’s history.

Latest news

DAZN expands Amagi partnership with 10 new FAST channels

Cloud broadcaster Amagi will manage the 10 new free streaming multi-sport channels.

Intel generates highest sport technology sponsorship spend in APAC in 2024

Himax Technologies, Inc. (Nasdaq: HIMX) ("Himax" or "Company"), a leading supplier and fabless manufacturer of display drivers and other semiconductor products, today announced that the Company will attend BofA Securities 2024 APAC TMT Conference on March 19 - 21, 2024 at Grand Hyatt Taipei.

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Truett-Hurst, announced that beginning Fall 2014 and Spring 2015, Total Wine & More, "America's Wine Superstore" will be adding several new Truett-Hurst SKU's to their wine listings.

BYD added to Copa America sponsorship roster

The company has been signed up as the latest sponsor of the upcoming tournament in the US.

777 managing partners resign amid financial peril

Josh Wander and Steven Pasko co-founded the beleagured investment fund which will now be run by an advisory firm.

Cricket Australia hires former Google exec Sanders as commercial chief

Ed Sanders will lead the strategic development and implementation of the body's commercial initiatives and partnerships.

Betano renews with Benfica; new partners for Monaco, Eintracht

The trio of top-tier soccer sides across Europe have secured partnership deals for the 2024-25 season.

PBR hails new domestic media rights deals as ‘game changer'

CBS Sports, PBR’s media partner since 2012, has extended its agreement through 2030.

USTA brings in NFL exec Flaherty as CFO

Kevin Flaherty will be responsible for leading the financial management strategy for the USTA.

Intel generates highest sport technology sponsorship spend in APAC in 2024

Intel has been a long-term partner of esports leagues and publishers for nearly two decades. It is unsurprising that all three of its deals in the APAC region are withhin esports.