Sport DECODED
Latest edition: 08 May 2024
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Spotlight
Exclusive: Orsen to sell global commercial rights for FIBA 3×3 competitions
The agreement with the sports marketing agency covers all national team and 3x3 World Tour events.
Latest news
ESPN+ posts $65m loss as subscribers continue to fall
The streaming service's subscriptions dropped for the second straight quarter and the third time in four quarters overall.
Miami GP attracts F1's largest-ever live US TV audience
The viewership beat the previous record of 2.6 million set by the inaugural Miami race in 2022.
Riyadh Season renews UFC partnership, to extend WWE deal
It has been confirmed that UFC will continue to host events in the Middle East country through 2025.
ICC renews with Sky NZ to conclude rights sales process
The tie-up completes the ICC’s portfolio of broadcast partners in its key target markets.
Atletico Madrid announce ComAve kit partnership
ComAve will sponsor Atletico kit shorts from 2024-25 onwards and also provide e-commerce services to the club.
Infront Bettor expands to Americas with Rush Street Interactive
RSI sportsbooks will have access to ITF betting data rights from 2025 onwards through the deal.
Extreme E renews broadcast deal with TV4 in Sweden and Finland
The deal includes live coverage of the remainder of season 4 on linear and digital platforms.
In our previous edition
Sport Decoded
FEI secures new long-term WBD deal in Europe and Asia
07 May 2024
Sport Decoded
Deal Focus: FIFA strengthens Saudi ties with major Aramco sponsorship
03 May 2024
Sport Decoded
Q&A with Hanover Sport director Rebecca Hargreaves
02 May 2024
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