Premature allowance of social movement may create negative long-term impact for China’s tourism, says GlobalData

As life slowly returns to normal in China, travel companies operating in the nation need to be careful of encouraging mass tourism at this early stage, says GlobalData, a leading data and analytics company.

Rheanna Norris, Associate Analyst at GlobalData, comments: “Domestic travel is experiencing a rise and tourist hotspots reached capacity during the recent National Holiday. China is running the risk of encouraging mass tourism before it is safe to do so. Chinese residents have been warned to stay vigilant. Mass gatherings and careless behavior will undo the positive impact the lockdown had created.”

In terms of inbound tourism, opening borders too quickly may invite a second wave of Covid-19. China is the fifth most visited country in the world, travel companies will be eager to resume flights and promote travel again from those countries without restriction.

Whilst Chinese travelers may still be hesitant towards the idea of a holiday, tourism companies will be reinstating marketing campaigns, trying to instill confidence within the most powerful source market in the world. Although a large proportion of the world remains out of bounds for international travel, domestic travel has, and will start to experience a swift increase.

Norris concludes: “Whilst the rest of the world is tackling the pandemic at its height, China is showing encouraging signs with residents returning to work and stock markets improving. However, the Chinese government needs to liaise closely with tourism organizations with a heavy presence in the nation to ensure a pent up demand for tourism does not encourage a second wave of Covid-19.”

More Media