ECommerce – White Paper Outlining The Dynamics Of Multi-Channel Retail

A eCommerce client is coming under increasing pressure to prove to legislators worldwide that it does not act in a manner that is anti-competitive. Indeed, it is the client’s contention that they help to facilitate the growth of small on- line businesses, and that there is a place for all forms of retail both today and into the future.

Our Solution

The GlobalData team undertook a comprehensive programme of research including consumer surveys and key-stakeholder interviews across a broad cross-section of retailers and manufacturers and combined this with our pre- existing knowledge of the global e-commerce landscape, to shape the findings presented to the client.

Outcome

The report has been used by the client to support its position that it actually acts as a force for good and innovation, not only in the retail sector, but also in transport and logistics, driving change and service improvement for consumers. The report has been circulated to many leading retailers, FMCG bodies and indeed governmental organisations.