8x8 Inc (8x8) is a cloud-based provider of unified communications and virtual contact center solutions. Its integrated technology platform offers a portfolio of solutions for contact center, customer engagement, voice, video, chat, short messaging service and team collaboration, unified through a shared services such as common data platform, advanced analytics, reporting, and automated workflows.

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The R&D arm of 8x8 focuses on designing and developing new products and services and enhancing existing products using artificial intelligence and machine learning technologies. The company invests substantially in R&D, prioritizing innovation in product and service design and development. R&D efforts focus on both creating new offerings and enhancing existing products and services. These enhancements are rolled out to customers frequently, reflecting the dynamic nature of the cloud communications market. It has R&D centers in the US, the UK, Romania, Portugal, Canada, the Philippines and Singapore and outsourced software development consultants worldwide. As of March,2025, 8x8 had over 405 patents and 90 US and foreign patent applications pending. In FY2025, the company incurred expenses of US$123.2 million on R&D, which as a percentage stood, at 17.2%.