AA Ltd - Company Profile
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AA Ltd (AA), a subsidiary of Basing Bidco Ltd, is a company that operates across the motoring lifecycle, providing a range of services from driving lessons to vehicle sales and maintenance. The company's main activities include roadside assistance, financing services, insurance brokerage services, driving schools, and vehicle repair and maintenance. It offers solutions for vehicle breakdowns, insurance needs, and driver education. Notable brands associated with AA include AA Driving School, British School of Motoring (BSM), and Drivetech. The company's services serve individual consumers, businesses, and organizations across various sectors, including automotive and financial services. The company utilizes a network of mobile mechanics and garages to deliver its services. It has a presence across the UK and Ireland, targeting both consumer and business markets. AA is headquartered in Basingstoke, Hampshire, the UK.
Headquarters
United Kingdom
Address
Level 3, Plant, Basing View, Basingstoke, Hampshire, RG214EA
Website
www.theaacorporate.com
Telephone
44 37 05448866
No of Employees
7,179
Industry
Business and Consumer Services
Revenue (2026)
$2.0B
AA Ltd premium industry data and analytics
Products and Services
| Services | Brands |
|---|---|
| Roadside Assistance Services | The AA |
| Mobile Mechanic Services | Drivetech |
| Accident Assistance | Beam |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In February, the company partnered with NatWest Boxed to launch and provide instant access savings accounts and personal loans to its customers. |
| 2024 | Acquisitions/Mergers/Takeovers | In October, the company acquired remaining 51% stake in AA Media Ltd. |
| 2024 | Stake Sale | In July, the company sold a 15% stake from Warburg Pincus to Stonepeak Partners, an investment firm. |
Competitor Comparison
| Key Parameters | AA Ltd | Green Flag Limited | Halfords Autocentres Ltd | Kwik-Fit (GB) Limited | Motor Easy Ltd |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United Kingdom | United Kingdom | United Kingdom | United Kingdom |
| City | Basingstoke | - | Redditch | Herts | Cheltenham |
| State/Province | Hampshire | - | Worcestershire | England | England |
| No. of Employees | 7,179 | - | - | - | - |
| Entity Type | Private | Private | Private | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Jakob Pfaudler | Director; Chief Executive Officer | Executive Board | 2021 | 54 |
| Tom Mackay | Chief Financial Officer; Director | Executive Board | 2021 | 51 |
| Rick Haythornthwaite | Chairman | Non Executive Board | 2022 | 70 |
| James Edward Cox | Secretary | Senior Management | 2021 | - |
| Gordon Andrew Holmes | Director | Non Executive Board | 2022 | 57 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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