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Accell Group N.V. (Accell) carries out the designing, development, production, marketing, and sale of bicycles, bicycle parts, and accessories. It offers sporty bikes, e-mountain bikes (e-MTB), trekking and racing bikes, titanium sports bikes, children’s bikes and city bikes, cargo bikes, and non-electric and electric cargo bikes. The company markets products under various brand names including Winor, Haibike, Ghost, Batavus, Koga, Raleigh, Lapierre, Babboe, Sparta, and Carqon. Accell markets bicycle parts and accessories under the brand, XLC. It distributes products through a network of dealers and direct sales to consumers. The company operates in France, the Netherlands, the UK, Finland, Italy, and Germany. Accell is headquartered in Heerenveen, Friesland, the Netherlands.
Accell Group N.V. premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Sporty Bikes | Winor |
| E-Mountain Bikes (e-MTB) | Haibike |
| Trekking and Racing Bikes | Ghost |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
Competitor Comparison
| Key Parameters | Accell Group N.V. | Head N V | Rapala VMC Corp | Coboc GmbH & Co KG | Head Sport Gmbh |
|---|---|---|---|---|---|
| Headquarters | Netherlands | Netherlands | Finland | Germany | Austria |
| City | Heerenveen | Amsterdam | Helsinki | Heidelberg | Bregenz |
| State/Province | Friesland | - | - | Baden-Wurttemberg | Vorarlberg |
| No. of Employees | 3,700 | 2,499 | 1,451 | - | - |
| Entity Type | Private | Private | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Annemarie Jorritsma | Vice Chairman | Executive Board | 2025 | - |
| Jonas Nilsson | Chief Executive Officer | Senior Management | 2025 | - |
| Mohammed Hassan | Chief Financial Officer | Senior Management | 2025 | - |
| Matthieu Bazil | Executive Vice President - Sports | Senior Management | 2025 | - |
| Tjeerd Jegen | Chairman | Non Executive Board | 2025 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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