Accor SA - Company Profile
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Accor SA (Accor) is a hotel operator. The group's established presence across several countries, asset-light model, and digital transformation are its key strengths, even as its increase in operating expenses remains an area for concern. Business expansion, growth in foodservice sector in France, and growing accommodation sector may provide growth opportunities to the group. However, risks of climate change and natural disasters, cyber security risks, and risks related to competitive brandjacking could affect its business and financial performance.
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