AG Barr plc (AG Barr) is a manufacturer and distributor of soft drinks. The company’s product portfolio comprises carbonated soft drinks, ready-to-drink cocktails, juices, syrups, energy drinks and packaged water. It markets products under the Boost, Barr, Funkin, Moma, IRN-BRU, KA and Rubicon brand names.

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AG Barr dedicated in-house Research & Development (R&D) team focuses on innovation and reformulation, driven by regular and in-depth consumer research to anticipate and meet consumers’ changing preferences. Recognizing the growing consumer interest in nutritional content, the company is committed to helping people lead healthier lifestyles. This commitment is reflected in the expansion of its product portfolio to offer greater choice, including more low-sugar and low-calorie options. The company has also broadened its offerings with alcohol-free FUNKIN cocktails, a wider range of adult soft drinks as alcohol alternatives, and enhanced Rubicon and Boost products featuring added functionality such as vitamins, hydration, and energy. The R&D unit of AG Barr plc is responsible for managing the company's R&D activities, focusing on developing its range of new and existing products. In FY2026, the company incurred expenses of GBP2.2 million on R&D, which as a percentage of revenue, stood at 0.5%.