AMP Ltd

SWOT Analysis

AMP Ltd (AMP) offers a range of wealth management and insurance products and services to its customers across Australia and New Zealand. Capital base, market position and adequate liquidity and capital base of AMP bank are the key strengths of the company, even as its cost efficiency and assets under management remains a cause for concern. Strategic initiatives, recent launches and growing wealth management prospects in Australia will provide growth opportunities for the company. However, litigation risk, crowded robo advisor field and capital requirement norms could affect its business performance.
Strengths

Capital Base

Adequate Liquidity and Capital Management: AMP Bank

Market Position

Weaknesses

Assets Under Management

Cost Efficiency

Opportunities

Recent Launches

Growth Initiatives

Growing Wealth Management Prospects: Australia

Threats

Crowded Robo Advisor Field

Litigation Risks

Transition from LIBOR

Strengths
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Weaknesses
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Opportunities
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Threats
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