Amplifon SpA (Amplifon) specializes in the distribution and personalization of hearing solutions and associated services. The company markets its products under brand names such as Better Hearing, Miracle Ear, Bay Audiology, and National Hearing Care. It offers hearing products and services with a highly personalized and innovative approach, leveraging advanced skills and technologies. With its Ampli-care platform, it activates a comprehensive ecosystem centered around the customer. The company operates through three key business models: Business-to-Consumer, Franchising, and Managed Care. Business-to-Consumer: In EMEA, APAC, Canada, and Latin America, Amplifon serves customers through directly operated stores. In the US, operations are conducted through approximately 410 Miracle-Ear-branded stores. Franchising: Miracle-Ear operates in the United States primarily through a franchise network. Managed care: Through agreements with leading insurance providers in the US, Hearing Health Care offers policyholders hearing solutions and services via a network that includes Miracle-Ear locations and also more than 5,580 independent clinics.

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Amplifon has launched multiple research and development (R&D) efforts centered on digital innovation and improving the audiological care journey. The company has built a digital ecosystem for hearing care professionals, delivering personalized insights and tailored solutions. AmplifonX, the firm’s in-house start-up, drives the development of highly innovative digital products and services. It has also created proprietary technologies, including OtoPad, an iPad-based audiometer, and OtoKiosk for hearing screenings across different sites. These actions seek to elevate customer experience and reshape audiological care benchmarks. AmplifonX unites business and technology teams to deliver digital products and services, strengthening the audiological care experience and supporting the company’s competitive edge.