Anheuser-Busch InBev SA/NV - Company Profile

Powered by

All the sales intelligence you need on Anheuser-Busch InBev SA/NV in one solution.

  • Save hours of research time with a comprehensive
    Sales Intelligence Solution.

  • Understand how Anheuser-Busch InBev SA/NV fits into your total
    addressable market and Ideal Customer Profile.

  • Gain competitive edge with triggers that tell you
    when and how to engage with Anheuser-Busch InBev SA/NV.

Back to companies

Anheuser-Busch InBev SA/NV: Segment Analysis

Get in touch about GlobalData Company reports

Contact the team or request a demo to find out how our data can drive your business forward

Business Description

Anheuser-Busch InBev SA/NV (AB InBev) is engaged in the production, marketing, distribution, and sale of alcoholic and non-alcoholic beverages.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

R&D Overview

AB InBev focuses on innovation through its R&D initiatives, which prioritize breakthrough innovation, incremental innovation, and renovation. The company's main goal is to enhance consumer products and experiences by launching new liquids, packaging, and dispensing systems. Its R&D efforts also include understanding other beverage categories to identify opportunities for beer and malt beverages. Key areas of focus are sensory experience, premiumization, convenience, sustainability, and design. Process optimization aims at quality improvement, capacity increase, and efficiency enhancement. The company also emphasizes reducing its carbon footprint and upcycling co-product streams. Knowledge management and collaboration with universities, startups, and suppliers are integral to its R&D strategy. The company’s R&D center, The Global Innovation and Technology Center (GITEC) in Leuven, Belgium, accommodates the packaging, product, process development, and consumer science teams, along with facilities such as Labs, an Experimental Brewery, and the European central lab, which includes sensory analysis. AB InBev collaborates with various universities, research institutes, and other organizations to identify formulas and solutions. As of December 2024, the company had more than 160 pending and granted patent families. In FY2024, the company incurred expenses of US$222 million on R&D, which, as a percentage of revenue, stood at 0.4%.


Product Categories

Overview

Offers beer under premium and super premium, core brands and value, discount or sub-premium brands.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Includes soft drinks and other beverages.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Gain a 360-degree view of Anheuser-Busch InBev SA/NV and make more informed decisions for your business Gain a 360-degree view of Anheuser-Busch InBev SA/NV and make more informed decisions for your business Learn more


Geographical Segments

Overview

Markets its products under Beck’s, Blue Girl, Boxing Cat, Budweiser, Budweiser Magnum, Budweiser Supreme, Bud Light, Corona, Franziskaner, Ginsber, Goose Island, Harbin family, Hoegaarden, Leffe, Michelob ULTRA, Sedrin, and Stella Artois brand names.

Target Markets

China, India, South Korea and Vietnam.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Markets beer, non-beer, and beer and beyond beer products under brands Bathtub, Belle-Vue, Corona Cero, Corona Extra, Cubanisto, Deus, Ginette, Goose Island, Hoegaarden, Hoegaarden 0.0%, Jupiler, Jupiler 0.0%, Kwak, Leffe, Leffe 0.0%, NUTRL Vodka, Stella Artois, Stella Artois 0.0%, Tripel Karmeliet, Victoria among others.

Target Markets

Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Spain, United Kngdom, Botswana, eSwatini, Ghana, Lesotho, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, and Zambia.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Consists of some non-beverage related businesses and products that export business to other countries.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Markets its products under brands Aguila, Austen, Azteca, Bahia, Beck’s, Bogota Beer Company, Clover, Club Colombia, Cola y Pola, Corona, Costena, Michelob ULTRA, Budweiser, Busch Light, Mike’s Hard, Nativa, Pilsen, Poker, Redd’s, and Stella Artois.

Target Markets

Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, and Peru.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Offers beer and beyond beer and non-beer products under Alexander Keith’s, Archibald, American Vintage, Babe, Banded Peak, Beach Day Every Day, Beck’s, Boddington’s, Brava, Brickworks, Bud Light, Bud Light Seltzer, Budweiser, Busch, Corona, Cutwater, Goose Island, Hoegaarden, Kokanee, Labatt 50, Labatt Blue, Lakeport, Leffe, Lucky, Michelob ULTRA, Mike’s Malt, Mill Street, Modelo, NÜTRL, Okanagan, Oland, Palm Bay, Rockstar, Rolling Rock, Shock Top, Stanley Park, Stella Artois, Tempo. Also includes brands such as Wildcat in Canada and Beck’s, Bud Light Platinum Seltzer, Bud Light Seltzer, Bud Light Chelada, Bud Light Next, Bud Light Orange, Budweiser, Budweiser Chelada, Budweiser Zero, Budweiser Select, Busch, Busch 0.0%, Busch Light, Busch Light Peach, Busch Ice, Cantaritos, Cisco,Franziskaner, Golden Road, Goose Island, Hoegaarden, Hoop Tea, Hurricane, Karbach, King Cobra, Kona, Landshark, Leffe, Margaritaville, Michelob ULTRA, Michelob ULTRA Infusions, Michelob ULTRA Pure Gold, Michelob ULTRA Seltzer, Naturdays, Natural Light, Natural Ice, Natty Daddy, Red Bridge, the Rita family, Rolling Rock, Spaten, Stella Artois, Wicked Weed in the US.

Target Markets

The US and Canada.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Overview

Markets its products under Andes, Brahma, Budweiser, Capriccio, Corona, Dante Robino Reserva, Dante Robino Varietales, Goose Island, Isidra, Michelob ULTRA, Mikes, Novecento, Novecento Raices, Patagonia Quilmes, Stella Artois, and Temple brand names.

Target Markets

Argentina, Bolivia, Brazil, Chile, Paraguay, and Uruguay.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Gain a 360-degree view of Anheuser-Busch InBev SA/NV and make more informed decisions for your business Gain a 360-degree view of Anheuser-Busch InBev SA/NV and make more informed decisions for your business Learn more
Still looking?

Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.

Explorer

Access more premium companies when you subscribe to Explorer