Mr. Jorge Humberto Santos Reyna has been the Chairman of the company since 2019. He serves as the Chairman of AC Bebidas, General Director of Grupo San Barr, a member of the Board of Directors of Regional SAB de CV, and Chairman of Regio Engordas, SA de CV. He also serves as the Vice Chairman of the Board of Consejo Nacional Agropecuario, Vice President of the Mexican Red Cross of Monterrey, and a member of the National Agricultural Council executive committee. Before this, he served as the company's Vice Chairman from 2007 to 2019. Previously, Mr. Reyna served as the Chairman at Arca Continental South America. He also worked as the President of the State Agricultural Council of Nuevo Leon and President of the Association of Bovine Cattle Feeders of the Northeast AC. Earlier, Mr. Reyna served as the Treasurer of the Mexican Association of Cattle Feeders; President of the Social Union of Businessmen of Mexico in Monterrey, and Director of the Grupo Procor, CAINTRA Nuevo Leon and Papas y Fritos Monterrey.

Mr. Arturo Gutierrez Hernandez has been the Chief Executive Officer of the company since January 2019. Previously, he served as Deputy Chief Executive Officer of the company. He also serves on the Board of Directors of KKR & Co. and CPKC. Previously, Mr. Hernandez has held various company positions including Chief Operating Officer, General Counsel and Director of Mexico Beverages division, Legal, Human Resources and Planning divisions of the company.

Mr. Emilio Marcos Charur serves as the Chief Financial Officer of the company. Previously, he served as a Director of Complementary Businesses division and Beverage Operations Mexico of the company. Prior to that, Mr. Charur worked as the Head of Treasury and Procurement divisions of the company.

Ms. Denise Martinez Aldana has been the Chief Human Resources Officer of the company since 2021. Previously, she served as the Talent and Culture Director of the company. She also served as the Human Resources Director for Arca Continental- Coca-Cola Southwest Beverages. She has over 20 years of experience within the Coca-Cola system, holding several positions in human resources areas, including Human Resources Director in the corporate offices of The Coca-Cola Company, at Atlanta.

Mr. Jesus Garcia Chapa serves as the Chief Planning Officer of the company. Previously, he served as the Director of Arca Continental Lindley and Director of Venture Capital at Arca Continental. Earlier, he served as the Deputy Financial Officer of Farmacias del Ahorro. He has ample experience in Mexico and abroad in areas such as logistics, finance, management, strategic planning, and IT.