Assa Abloy AB

SWOT Analysis

Assa Abloy AB (ASSA) is a provider of door opening solutions. Strong performance of the Entrance Systems segment, focus on R&D and brand portfolio are the company’s major strengths, even as declining performance of the Americas and EMEA segments remains a cause for concern. Positive outlook for the global construction industry, improvement in residential remodeling market in US and strategic acquisitions are likely to present growth opportunities to the company. However, foreign currency fluctuations, stringent regulations and project disruptions due to COVID-19 outbreak could impact the company’s performance.
Strengths

Focus on R&D

Business Performance – Entrance Systems Segment

Brand Portfolio

Weaknesses

Business Performance – Americas and EMEA Segments

Opportunities

Positive Outlook for the Global Construction Industry

Acquisitions

Improvement in Residential Remodeling Market in US

Threats

Project Disruptions due to COVID-19 Outbreak

Stringent Regulations

Currency Fluctuations

Strengths
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Weaknesses
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Opportunities
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Threats
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