ASUSTek Computer Inc (ASUS) designs and manufactures a range of computers and related products. It is involved in the design, research and development, and sales of 3C products, including PCs, motherboards, graphics cards, smartphones, and other handheld devices. The company serves gaming, AIoT, smart manufacturing, smart healthcare, and smart retail sectors.

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ASUS R&D arm focuses on in-house innovation for the development, production, and marketing of advanced technology products. The company invests in new types of computer products, such as AI PCs, gaming laptops, and AI-driven applications, integrating hardware, software, and AI technologies. ASUS is driving the deployment of AI across its products and services, with initiatives like the dual-screen laptop ASUS Zenbook DUO and the V400 AiO, the world's first Copilot+ all-in-one PC. The company also held its first AI Tech Summit to launch comprehensive Sovereign AI solutions, establishing a leading position in AI infrastructure. In the gaming sector, ASUS continues to innovate with products like the ROG Xbox Ally X gaming handheld and the G-SYNC Pulsar gaming monitor. The R&D Center focuses on technology studies and the commercialization of creativity, conducting in-depth preliminary studies and assessments of key software and hardware technologies. This work serves as a reference for evaluating technology trends and partner selection. The R&D Division focuses on system integration, product introduction, and commercialization, transforming technology to generate income and supporting continuous development. In FY2025, the company’s R&D TWD24,846.8 million, which as a percentage of revenue stood at 3.4% and which grew 12.8% YoY.