BAB Inc (BAB) is primarily engaged in franchising and licensing bagel and muffin retail units under the Big Apple Bagels (BAB) and My Favorite Muffin (MFM) trade names. The company operates in the food and beverage industry, focusing on specialty bagels, muffins, and coffee products. As of November 30, 2025, BAB, Inc. had 60 franchise units and 3 licensed units across 18 states, with 4 additional units under development. The company's revenue is mainly derived from ongoing royalties and initial franchise fees, as well as the sale of licensed products like My Favorite Muffin mix and Brewster's coffee. A typical BAB store ranges from 1,500 to 2,000 square feet, with seating for 20 to 30 persons, and includes a production area. MFM stores also range from 1,500 to 2,000 square feet, with similar seating capacity. The company does not have stand-alone SweetDuet or Brewster's franchises, but these products are integrated into existing locations.

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