Bajaj Electricals Ltd (BEL) manufactures and markets electrical and non-electrical appliances. Its offering includes fans, appliances, non-electrical kitchen aids, and consumer and professional lighting. As of March 31, 2025, the company operated through 19 branch offices, 850 distributors, and 170 thousand retail outlets across India, combined with over 660 consumer care centres reaching 19,000 pin codes. The company had four manufacturing sites and warehouse footprint of 3.15 million sq. ft.

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BEL has undertaken several R&D initiatives focused on developing smart and connected solutions to meet evolving consumer preferences. The company has made continued investments in research and development, incorporating a consumer-first approach in its operations. The R&D Center plays a crucial role in Bajaj Electricals' product development strategy, enabling the launch of 929 new SKUs and upgrades across categories in FY 2025. Bajaj Electricals collaborates with the external innovation ecosystem to augment in-house research and development activities and has formed strategic alliances with various reputed educational institutions and tech companies to advance R&D. The company ensures that its R&D efforts align with sustainability goals, focusing on creating eco-friendly products by incorporating sustainable materials and processes. In FY2025, BEL introduced 401 SKUs contributing to energy efficiency, reduction in active material consumption, improved use of recyclable materials, and enhanced lifespan of critical components, thereby providing higher warranty to the end consumer. These efforts demonstrate Bajaj Electricals' dedication to sustainability in product development and operations. The R&D unit of the company is a state-of-the-art facility that integrates research, design, development, and testing under one roof. This unit serves as the origin for all future products and technologies of the company, focusing on continuous improvement and the development of cutting-edge solutions across its business verticals. The R&D center emphasizes innovation, leading to the introduction of next-generation appliances and smart products. BEL has one R&D center. In FY2025, the company filed 38 patents, and five patents were granted. The company has formed strategic alliances with various reputed educational institutions and tech companies to advance R&D. In FY2025, the company incurred expenses of INR8,850 million on R&D, which as a percentage of revenue, stood at 1.8%.