Bakkavor Group Ltd (Bakkavor) is a provider of fresh prepared foods. The company’s product portfolio comprises ready meals, desserts, salads, sandwiches, wraps, fresh-cut salads, dips, soups and sauces, burritos, pizzas, and bread.

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Bakkavor prioritizes the development of innovative new products as a fundamental aspect of its operations. It utilizes insights from consumer research and data analysis, along with global food trend knowledge, to understand consumer preferences. Dedicated teams of chefs and product development experts are engaged in the continuous creation and testing of recipes. These teams collaborate with commercial and marketing departments to ensure that the products are not only appealing in taste but also commercially viable, thereby maintaining the company's competitive position in the market. Additionally, the company applies its operational expertise to inform new manufacturing processes and seeks to capitalize on any tax benefits related to its research and development efforts. In FY2024, the company incurred expenditure of GBP10.8 million on R&D, which as a percentage of revenue, stood at 0.5%.