Ball Corp (Ball) is a provider of aluminum beverage containers. It manufactures aluminum, steel, and general and aerosol containers which find applications in beverage, personal care, automotive, healthcare, food, and household products industries. The company also produce extruded aluminum aerosol containers, recloseable aluminum bottles across multiple consumer categories, aluminum slugs and aluminum cups. It operates in the packaging industry, serving sectors such as carbonated soft drinks, beer, energy drinks, and other beverages. The company has a significant presence in North and Central America, EMEA (Europe, Middle East, and Africa), and South America, with a focus on sustainability and innovation in its packaging solutions.

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The company’s R&D initiatives are primarily focused on packaging innovation, including the development of new features, sizes, shapes, and types of containers, as well as finding new uses for existing containers. Additionally, R&D efforts aim to improve manufacturing efficiencies and enhance the overall sustainability of the company's products. The R&D unit of Ball is located in a technical center in Westminster, Colorado. This unit is responsible for conducting the company's R&D activities, focusing on developing and applying new technology and know-how to maintain competitiveness.