Bayerische Motoren Werke AG - Company Profile
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Business Description
Bayerische Motoren Werke AG (BMW) designs, manufactures, and sells automobiles and motorcycles, spare parts and accessories, engines, and provides related products and services.
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R&D Overview
BMW has undertaken several R&D initiatives focusing on electrification, digitalisation, and sustainability. The company is preparing for the NEUE KLASSE, which emphasizes a new design language and customer experience. The BMW Panoramic iDrive with Operating System X, set to be deployed in 2025, is a significant development. The company is also advancing automated driving technologies, integrating artificial intelligence, and developing new battery cells with higher energy density. Additionally, BMW is working on hydrogen fuel cell technology and expanding its charging infrastructure. The R&D units of BMW include BMW TechWorks in Romania and India, which are part of the company's global network of research centers. These units are responsible for expanding the company's software expertise and digital connectivity. BMW has a global network of R&D centers, including facilities in China, the USA, Romania, and India. The company has major technology alliances with Qualcomm Technologies for automated driving solutions and Valeo Comfort and Driving Assistance SAS for automated parking functions. The company is also involved in partnerships with Toyota for hydrogen fuel cell technology and with HERE for mapping services. It has 18 counties with research and development location In FY2024, the company spent EUR7,642 million, which as a percentage of revenue stood at 5.4%, and grew 1.4% YoY.
Business Segments
Overview
Develops, manufactures, assembles, and sells automobiles and off-road vehicles. It also provides spare parts, accessories, and mobility services. It provides plug-in hybrid vehicles and markets through its major brands BMW, Mini and Rolls-Royce.
Performance
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Overview
Provides financial services in the automobile sector. Offers automobile leasing, fleet business, retail and dealership financing, multi-brand business, customer deposit business, and insurance. It is a partner in multi-brand financing and comprehensive management services for corporate car fleet under the brand name Alphabet.
Performance
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Overview
Develops, manufactures, assembles, and sells motorcycles, spare parts, and accessories for the sport, tour, roadster, heritage, adventure, and urban mobility segments. It also provides an electrification plan and a model range of motorcycles and scooters.
Performance
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Overview
Includes holding and group financing companies. It also includes the operating companies BMW (UK) Investments Ltd and Bavaria Lloyd Reiseburo GmbH.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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