Bloomin' Brands Inc - Company Profile
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Bloomin' Brands Inc (Bloomin' Brands) with its theme-based restaurants along wide presence possesses a huge competitive advantage over its competitors by offering customers a variety of cuisines. Wide market presence, customer engagement driven by information technology and operational performance are the company’s key strengths, whereas a working capital deficit remains major concern areas. However, strategic initiatives growing foodservice profit sector in the US, and positive outlook for the US T&T Industry are likely to provide ample growth opportunities to the company. However, risks related to competitive brandjacking , intense competition, and changing customer preferences may limit its growth plans.
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