Blu Label Unlimited Group Ltd - Company Profile
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Blu Label Unlimited Group Ltd (Blu Label) formerly Blue Label Telecoms Ltd is a digital distribution company specializing in prepaid products and the electronic distribution of virtual merchandise and value-added services. The company’s proprietary platforms allow mobile networks, banks, retailers, petroleum companies, utilities and POS devices to access the advantages of a digital economy. The company offers bill payments and financial services such as card acceptance and utility bills; and ticketing such as transport, events and entertainment. It also offers advertisement services such as airtime voucher advertisements and billboard advertising services. Blu Label caters its services to telecommunication, insurance, utilities, financial services, and transport industries. The company operates in South Africa and across international. Blu Label is headquartered in Johannesburg, South Africa.
Headquarters
South Africa
Address
Morningside Extension 05, Sandton, 2196
Website
www.bluelabeltelecoms.co.za
Telephone
27 11 5233030
No of Employees
1,261
Industry
General Business
Ticker Symbol & Exchange
BLU (JNB)
Revenue (2025)
$767.1M
-3.8%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
283.7%
(2025 vs 2024)
Market Cap*
$456.7M
Net Profit Margin (2025)
XYZ
299.1%
(2025 vs 2024)
* As of and is in US$
Blu Label Unlimited Group Ltd premium industry data and analytics
Products and Services
| Products | Services |
|---|---|
| Prepaid Airtime | Electronic Distribution of Virtual Merchandise |
| Prepaid Electricity Vouchers | Messaging Portals |
| Event Tickets | Financial Services |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In July, the company announced its plans to rebrand as Blu Label Unlimited Group. |
| 2024 | Plans/Strategy | In February, the company announced its plans to acquire an additional 4.04% stake in Cell C. |
| 2022 | Plans/Strategy | In October, the company announced its plans to acquire an additional stake in Cell C. |
Competitor Comparison
| Key Parameters | Blu Label Unlimited Group Ltd | MTN Group Ltd | Datatec Ltd | Microdata SA | Cognition Holdings Limited |
|---|---|---|---|---|---|
| Headquarters | South Africa | South Africa | South Africa | Morocco | South Africa |
| City | Sandton | Johannesburg | Sandton | Casablanca | Johannesburg |
| State/Province | - | Gauteng | Gauteng | Casablanca | - |
| No. of Employees | 1,261 | 17,684 | 11,219 | 65 | 221 |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Laurence L Nestadt | Chairman | Executive Board | 2007 | 74 |
| Mark Levy | Director; Joint Chief Executive Officer | Executive Board | 2007 | 54 |
| Brett Levy | Joint Chief Executive Officer; Director | Executive Board | 2007 | 50 |
| Dean Suntup | Director - Finance | Executive Board | 2013 | 48 |
| Kevin Ellerine | Director | Non Executive Board | 2009 | 53 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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