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The following section provides information on Boot Barn Holdings Inc’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into Boot Barn Holdings Inc's management and employees, unlock the full data with our company analytics monitoring tool.
Executives
Peter Starrett
Chairman Executive BoardMr. Peter Starrett has been the Chairman of the company since 2021. He is the Founder and serves as the President at Peter Starrett Associates since 1998. Earlier, Mr. Starrett served as the President at Warner Bros from 1990 to 1998. He also served as Chairman and Chief Executive Officer at The Children’s Place. Mr. Starrett has over 30 years of experience in the retail industry.
John Hazen
Director; Chief Executive Officer Executive BoardMr. John Hazen has been the Director and Chief Executive Officer of the company since May 5, 2025. Previously, he was the Chief Digital Officer of the company. Prior to this, Mr. Hazen served as the Senior Vice President of Commerce and Subscriptions at Ring from 2017 to 2018. He also served as the Senior Vice President of Direct to Consumer division at True Religion from 2014 to 2017. Mr. Hazen also worked at Kellwood, Nike and Fox Racing. Currently, he serves on the board of Canadian retailer Grafton Apparel, Ltd.
James M. Watkins
Chief Financial Officer; Secretary Senior ManagementMr. James M. Watkins has been the Chief Financial Officer and Secretary of the company since November 2021. Previously, he served as the Senior Vice President, Finance and Investor Relations of the company. Previously, Mr. Jim served as the Vice President, Corporate Controller and Principal Accounting Officer at Mindspeed Technologies.
Laurie Grijalva
Chief Merchandising Officer Senior ManagementMs. Laurie Grijalva has been the Chief Merchandising Officer of the company since 2014. Previously, she served as the Vice President of Buying and Merchandising of the company from 2004 to 2014. Ms. Grijalva joined the company in 1993 as the Senior Merchant and since then she has been in a variety of capacities. Prior to this, she served at LeRoy Knitted Sportswear from 1981 to 1988 and Grunwald Marx Apparel from 1990 to 1993.
Jonathon Kosoff
Chief Digital Officer Senior ManagementMr. Jonathon Kosoff has been the Chief Digital Officer of the company since 2025. Previously, he served as Chief Digital Officer in Tillys, Inc. from 2020 to 2015. Prior to this, he served as Vice President of E-commerce and Performance Marketing at Taco Bell, a subsidiary of Yum! Brands, Inc., from 2018 to February 2020. He served in a variety of roles at Hot Topic, Inc. from 2012 to 2017.
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