Britannia Industries Ltd (BIL) is a manufacturer, trader, and supplier of bakery, dairy, and adjacent snacking products. The company offers biscuits, bread, cakes, rusks, cheese, wafers, yogurt, milk-based beverages, butter, drinks and croissant. It markets products under Good Day, Pure Magic, NutriChoice, Tiger, Treat, Milk Bikis, 50-50, Marie Gold, and Bourbon brands. The company also operates e-commerce channels in the Americas, the Gulf Cooperation Council (GCC), and emerging markets.

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BIL has undertaken several R&D initiatives to drive product innovation and build a diversified portfolio. The company has focused on health and wellness, premium indulgence, and format innovation, introducing products like 'Milk Bikis SMART,' 'NutriChoice 100% Millets' Cookies, and 'Pure Magic Choco Tarts.' Additionally, the company has enhanced its core portfolio through renovations and improved the nutritional profile of its products by increasing wholegrain content and reducing sugar and sodium levels. Britannia Industries Ltd has also advanced its packaging capabilities, emphasizing sustainability and environmental responsibility by using recyclable materials and incorporating post-consumer recycled content. The company's R&D Centre is accredited by the National Accreditation Board for Testing and Calibration Laboratories (NABL).The company operates its R&D center in Bangalore, India. In FY2026, the company incurred an expense of INR493.5 million, which stood at 0.3% of company’s total revenue.