Britannia Industries Ltd (BIL) is a manufacturer, trader, and supplier of bakery, dairy, and adjacent snacking products. The company offers biscuits, bread, cakes, rusks, cheese, wafers, yogurt, milk-based beverages, butter, drinks and croissant. It markets products under Good Day, Pure Magic, NutriChoice, Tiger, Treat, Milk Bikis, 50-50, Marie Gold, and Bourbon brands. The company also operates e-commerce channels in the Americas, the Gulf Cooperation Council (GCC), and emerging markets.

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BIL’s R&D arm focuses on product innovation and expand its portfolio towards becoming a Global Total Foods Company. The R&D unit of BIL focuses on driving product innovation, enhancing the nutritional profile of products, and developing sustainable packaging solutions. The unit collaborates with food research institutes and academia to maintain a competitive edge and ensure scientific advancement. The company launched new products in the Indian market, focusing on indulgence and wellness, and introduced innovative packaging solutions to reduce environmental impact. The company has also increased wholegrain content and reduced sugar and sodium levels in its products. It also focuses on strategic collaborations with food research institutes and academia have been strengthened to enhance R&D capabilities, and AI-powered tools are being integrated to optimize processes and improve consumer experience. The company operates its R&D center in Bangalore, India. In FY2025, the company incurred an expense of INR486 million, which stood at 0.3% of company’s total revenue.