Brunswick Corp - Company Profile
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Business Description
Brunswick Corp (Brunswick) is a global leader in marine recreation, focusing on the design, manufacture, and marketing of recreational marine products. The company operates in the marine and RV markets, providing marine propulsion products, boats, parts, and accessories. It's business portfolio includes marine propulsion products under brands like Mercury Marine, Mercury Racing, MerCruiser, and Flite. The company also offers a comprehensive range of parts, accessories, and technology brands, including Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood, and Whale.
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R&D Overview
Brunswick is focused on global marine industry through continuous innovation in recreational boating. The company is advancing its ACES strategy by incorporating Boating Intelligence, which leverages artificial intelligence to create simpler, safer, smarter, and more sustainable products. The company is also in the final stages of developing an autonomous docking technology system, expected to be commercially release in 2025. In 2024, Brunswick launched over 100 products, including a new joystick piloting system for single-engine outboards and an all-electric pontoon, the Cruiser e-210. The R&D unit of Brunswick is the Boating Intelligence Design Lab at the University of Illinois Urbana-Champaign, which focuses on initiatives related to artificial intelligence and sustainable product development. The company owns more than 1,100 active U.S. patents, 530 pending U.S. patent applications, 700 active foreign patents, and 230 pending foreign patent applications. It also holds 370 U.S. registered trademarks and 1,800 foreign registered trademarks. In FY2024, the company incurred expenses of US$169.6 million on R&D, which stood at 3.2% of the company’s revenue.
Business Segments
Overview
Manufactures and sells fiberglass sports boats, cruisers, sport fishing and center-console, offshore fishing, aluminum and fiberglass fishing, pontoon, utility, deck, inflatable, tow/wake, and heavy-gauge aluminum. Major brands include Sea Ray, Bayliner, Freedom Boat Club, Legend, Boston Whaler, and Lund.
Performance
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Overview
Focuses on manufacturing and selling recreational marine engines and propulsion systems. It serves industries such as recreational, commercial, and racing applications. It operates its markets in the Americas, Europe, and Asia-Pacific. Major brands include Mercury, Mercury MerCruiser, Flite, Mercury Racing, and Mariner.
Performance
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Overview
Manufactures, markets, supplies, and distributes products for marine and non-marine markets. It focuses on engine parts, consumables, and distribution businesses, serving aftermarket retailers, distributors, and OEMs. Major brands include Land 'N' Sea, Quicksilver, Lankhorst Taselaar, and BLA.
Performance
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Overview
Designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile, and industrial markets, as well as aftermarket channels. The segment's brand portfolio includes the Attwood, Ancor, Blue Sea Systems, Simrad, and Lowrance.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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