Callaway Golf Co (Callaway) formerly Topgolf Callaway Brands Corp, is engaged in the design, manufacture, and sale of golf equipment, gear, and apparel. It operates a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. The company serves the golf industry by providing high-performance golf clubs, golf balls, apparel, bags, and accessories. Callaway's products are distributed globally through various channels, including on-course, specialty retail, wholesale, direct-to-consumer, and international channels.

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Callaway innovates to maintain its market share leadership position in both golf clubs and golf balls by continuously investing in research and development (R&D). The company leverages artificial intelligence in its product design process to create technologically advanced products. It uses computer-aided design software, finite element analysis software, and structural optimization techniques, along with a variety of testing equipment and computer software, including golf robots and launch monitors, to develop and test golf equipment products. It relies on experts in various fields to develop and test cutting-edge performance products, including artificial intelligence and machine learning algorithms and models for designing and developing portions of its golf clubs. As of December 2025, the company owned approximately 5,600 US and foreign trademark registrations and over 2,000 US and foreign patents related to its products, product designs, manufacturing processes, and research and development (R&D) concepts. In FY2025, the company incurred expenses of US$65.5 million on R&D activities, which as a percentage of revenue, stood at 3.1%.