Charoen Pokphand Foods Public Co Ltd (CPF) is an integrated agro-industrial and food business. The company carries out the production of animal feed such as livestock and aquaculture; animal breeding; animal farming and meat processing of swine, broiler, layer, duck, shrimp, and fish; and manufacturing ready-to-eat food products such as semi-cooked and cooked products. It also operates food retail outlets and restaurants.

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CPF focuses on innovation in product development and operational efficiency, aligning with consumer satisfaction and sustainability. The company has developed various innovative products, such as healthy food options, carbon-neutral cage-free eggs, and vegan cheese, which have received national and international recognition. Additionally, the company has implemented blockchain technology for product traceability, developed a chicken catching vehicle to enhance labor efficiency, and established a clean energy model farm to promote sustainability in agriculture. The company also emphasizes innovation in animal feed production, creating eco-friendly and probiotic feed formulations to improve animal health and reduce environmental impact. The company's R&D activities are managed through a structured innovation management system, which includes the Innovation and Efficiency Steering Committee. This committee oversees innovation through two key approaches: Top-Down Innovation Projects, managed by six working groups focusing on Agri Tech, Bio Tech, Food Tech, Sustain Tech, Operation Tech, and Information Tech; and Bottom Up Innovation Projects, managed by the company's Innovation Office. The company also fosters an innovation-driven organizational culture, encouraging employees to develop and implement innovative projects. The company successfully registered 430 patents and petty patents in Thailand in 2025, with an additional 150 applications pending approval. Major technology alliances include partnerships with Schneider Electric for automation technologies, SCG Building & Living Care Consulting Co., Ltd. for energy-efficient green buildings, and the Faculty of Science, Chulalongkorn University for sustainable agricultural practices. In FY2025, the company spent THB4,299 million on R&D, which as a percentage of revenue stood at 0.8%.