Coty Inc (Coty) manufactures, markets and distributes fragrances, color cosmetics, hair care, body care and skin care products.

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The R&D arm of Coty focuses on the development of new and innovative products including brand-building, new product lines, and new technology. The company has introduced new ways to customize the consumer experience, using AI-powered tools to offer personalized advice on selecting and using products, and augmented reality tools for virtual product trials. Coty's research groups conduct both basic and applied research to develop proprietary new technologies for first-to-market products and for improving existing products. The company’s research arm also collaborates with various universities, technical centers, supply partners, industry associations and technical associations for improving its R&D activities. It operates and manages R&D facilities in the US and Europe. In FY2025, the company incurred expenses of US$123 million on R&D, which as a percentage of revenue, stood at 2.1%.