Cracker Barrel Old Country Store Inc - Company Profile
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Cracker Barrel Old Country Store Inc (CBOCS) is primarily engaged in operating and developing its unique store concept. The company's main activities include running full-service restaurants and gift shops, both housed within freestanding buildings designed to resemble rustic old country stores. CBOCS's restaurants offer home-style country food, featuring many of its own recipes, and serve breakfast, lunch, and dinner daily. The company's gift shops sell a wide variety of decorative and functional items, including its signature rocking chairs, cookware, seasonal gifts, apparel, toys, and various food items. CBOCS's products and services cater to a broad customer base seeking a nostalgic dining and shopping experience. The company operates through dine-in, pick-up, and delivery services, and periodically tests new menu items at select locations to gauge customer interest. CBOCS is headquartered in Lebanon, Tennessee, the US.
Headquarters
United States of America
Address
Po Box 787, Lebanon, Tennessee, 37088-0787
Website
www.crackerbarrel.com
Telephone
1 615 4439217
No of Employees
76,730
Industry
Leisure and Arts
Ticker Symbol & Exchange
CBRL (NASD)
Revenue (2024)
$3.5B
0.4%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
13.3%
(2024 vs 2023)
Market Cap*
$1.3B
Net Profit Margin (2024)
XYZ
12.7%
(2024 vs 2023)
* As of and is in US$
Cracker Barrel Old Country Store Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Biscuits | Retail Services | Maple Street Biscuit Company (MSBC) |
| Fried And Grilled Chicken | Full-Service Restaurants | Cracker Barrel |
| Dumplings | Delivery Services | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In September, the company announced its plans to shut down 14 Maple Street Biscuit Company locations in fiscal 2026. |
| 2024 | New Products/Services | In May, the company launched Bee Sting Chicken Tenders and Bee Sting Chicken Sandwich. |
| 2024 | Plans/Strategy | In May, the company announced its plans to invest US$700 million in a comprehensive brand overhaul. |
Competitor Comparison
| Key Parameters | Cracker Barrel Old Country Store Inc | Darden Restaurants Inc | Restaurant Brands International Inc | Yum! Brands, Inc. | Brinker International Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | Canada | United States of America | United States of America |
| City | Lebanon | Orlando | Toronto | Louisville | Dallas |
| State/Province | Tennessee | Florida | Ontario | Kentucky | Texas |
| No. of Employees | 76,730 | 197,924 | 53,500 | 49,000 | 83,840 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Julie Felss Masino | Director; Chief Executive Officer; President | Executive Board | 2023 | 55 |
| Craig A. Pommells | Senior Vice President; Chief Financial Officer | Senior Management | 2021 | 51 |
| Bruce A. Hoffmeister | Chief Information Officer; Senior Vice President | Senior Management | 2021 | 65 |
| Sarah Moore | Chief Marketing Officer | Senior Management | 2024 | 43 |
| Donna L. Roberts | Chief Human Resources Officer; Senior Vice President | Senior Management | 2020 | 51 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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