Daktronics Inc - Company Profile
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Business Description
Daktronics Inc (Daktronics) designs and manufactures, programmable display systems, electronic scoreboards, and large screen video displays for sporting, commercial and transportation applications.
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R&D Overview
Daktronics R&D activities focus on leveraging its experience in engineering, process design, and product development to create advanced digital displays and control system solutions that meet market demands. By investing in its development capabilities and affiliates, the company aims to enhance differentiated product platforms, improve software architecture, and support customer requirements while advancing technologies such as narrow pixel and micro-electronics. It strives to align its product features with customer needs while reducing costs. To maintain competitiveness in the large format electronic display industry, Daktronics employs engineers and technicians across various disciplines, including mechanical and electrical design, applications engineering, and software design. Additionally, the company makes selective investments in affiliated companies to further support and advance its technologies and capabilities in product design and manufacturing. In FY2026, the company incurred expenses of US$43.5 million on R&D, which as a percentage of revenue stood at 5.2%.
Business Segments
Overview
Provides digital billboards, galaxy and fuelight product lines to quick-serve restaurants, advertisers, resellers, retailers, cruise ships, petroleum retailers, commercial shops and office buildings and casinos.
Performance
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Overview
Offers galaxy displays, scoring systems, and video display systems to the education facilities like schools and colleges.
Performance
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Overview
Manufactures and sells video display systems and integrated scoring boards for sports and commercial purposes, out-of-home advertising products, mainly to companies that are outside of the US and Canada region.
Performance
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Overview
Manufactures and sells integrated video display systems and mobile display technologies for score boards and billboards to wide range of market including colleges, sports facilities, convention centers, video rental organizations and live event ventures.
Performance
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Overview
Sells intelligent transportation system dynamic messaging signs for road management, mass transit, and aviation applications and other electronic signage for way-finding and advertising needs. Brands include Vanguard and Galaxy product lines and other intelligent transportation systems dynamic message signs, to governmental transportation departments, transportation industry contractors, airlines and other transportation related customers
Performance
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Geographical Segments
Target Markets
Europe, South America, and the Asia-Pacific regions
Performance
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Performance
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