De Beers Group Plc - Company Profile
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De Beers Group Plc (De Beers), a subsidiary of Anglo American Plc, is a diamond mining and marketing company. The company's primary activities encompass diamond exploration, mining, grading, marketing, and retail. It offers a range of diamond products and jewelry designs. De Beers also offers Forevermark branded diamonds and owns a patented technology to inscribe a unique identification number on the diamond. The company operates with significant activities in Botswana, Canada, Namibia, and South Africa, and diamond sales operations in Belgium, Botswana, Dubai, Hong Kong (SAR of China), Israel, Namibia, Singapore, and South Africa. De Beers is headquartered in Gaborone, Botswana.
Headquarters
Botswana
Address
Private Bag, Gaborone, Gaborone District, 00380
Website
www.debeersgroup.com
Telephone
267 371 3716400
No of Employees
21,644
Industry
Metals and Mining
Revenue (2024)
$3.3B
De Beers Group Plc premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Diamonds | De Beers Jewellers |
| Forevermark | |
| A Diamond Is Forever |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In September, the company announced its plans to be acquired by Endiama. |
| 2025 | New Products/Services | In September, the company launched a De Beers Education mobile app to support retailers in the US with knowledge about natural diamonds. |
| 2025 | Contracts/Agreements | In August, the company partnered with Angola’s national diamond company to discover kimberlite, the host rock for diamonds, in Angola. |
Competitor Comparison
| Key Parameters | De Beers Group Plc | ALROSA | Rex Diamond Mining Corporation | African Diamonds PLC | Ashton Mining of Canada, Inc. |
|---|---|---|---|---|---|
| Headquarters | Botswana | Russia | Canada | Ireland | Canada |
| City | Gaborone | Moscow | Toronto | Dublin | North Vancouver |
| State/Province | Gaborone District | Moscow | Ontario | - | British Columbia |
| No. of Employees | 21,644 | 21,770 | - | 10 | - |
| Entity Type | Private | Public | Private | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Al Cook | Chief Executive Officer | Senior Management | 2023 | - |
| Richard Lawson | Chief Financial Officer | Senior Management | 2023 | - |
| Kevin Smith | Chief Operating Officer | Senior Management | 2025 | - |
| Feriel Zerouki | Chief Trade and Industry Officer | Senior Management | 2025 | - |
| Malebogo Mpugwa | Chief People Officer | Senior Management | 2022 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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