Decathlon SA - Company Profile

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Decathlon SA (Decathlon) designs, manufactures, distributes, and retails sports goods. Its product portfolio includes mountain sports equipment, water sports equipment, sports bikes, sleeping beds, swim wear, mountaineering gear, tents, sporting apparels, footwear, sports electronics gadgets, sunglasses, accessories, and fishing equipments. The company markets cycling products under Aptonia, Decathlon Assurance Sports, Btwin, Van Rysel, Decathlon, Elops, Giro, Oxelo, Riverside, Rockrider, Tacx, Tarmak, and Triban brand names. Decathlon also offers various services such as click and collect, membership cards for individuals, schools and business organizations, B2B gifts and e-cards, rental and insurance services and also organizes various workshops for its users to customize and modify various products based on their preferences and styles. The company operates in Europe, Asia-Pacific, the Americas and the Middle East and Africa regions. Decathlon is headquartered in Villeneuve d'Ascq, Nord-Pas-de-Calais, France.

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Headquarters France

Address 4 Boulevard de Mons, Villeneuve d'Ascq, Nord-Pas-de-Calais, 59665


Telephone 33 3 20335000

No of Employees 104,116

Industry Retailing

Revenue (2021) $16.2B

   

   

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Decathlon SA premium industry data and analytics

400+

Retail Market Data Insights

Insight into market share and brand performance.

6

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Decathlon SA (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Decathlon SA’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Services Brands
Mountain Sports Equipment Sports Insurance Aptonia
Water Sports Equipment Gift Cards Btwin
Sports Bikes Sports Gifts Decathlon
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2024 Contracts/Agreements In March, the company selected Energias de Portugal to construct up to 21 MWp of solar capacity at its facilities in France, Germany, Portugal, Spain, Belgium, and Italy.
2023 Acquisitions/Mergers/Takeovers In November, the company acquired Bergfreunde, an online outdoor retailer.
2022 Contracts/Agreements In August, the company along with TAU Investment Management, Ingka Investments, the investment arm of Ingka Group, Nike, Otto Group, bonprix, Adidas and others entered into an agreement to acquire stake in DyeCoo Textile Systems.
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Competitor Comparison

Key Parameters Decathlon SA NIKE Inc Dick’s Sporting Goods Inc JD Sports Fashion Plc Puma SE
Headquarters France United States of America United States of America United Kingdom Germany
City Villeneuve d'Ascq Beaverton Coraopolis Bury Herzogenaurach
State/Province Nord-Pas-de-Calais Oregon Pennsylvania Greater Manchester Bayern
No. of Employees 104,116 83,700 18,800 51,297 18,681
Entity Type Private Public Public Public Public
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Executives
Name Position Board Since Age
Barbara Martin Coppola Chief Executive Officer Senior Management 2022 -
Jimena Almendares Chief Digital Officer Senior Management 2023 -
Fabien Derville Chairman Executive Board - -
Raphael Goumain Chief Marketing Officer Senior Management 2023 -
Emilie Frejaville Chief of Staff for New Industrial Giant Senior Management - -
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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