Direct Line Insurance Group Plc (Direct Line Insurance) is an insurance company. The company primarily engages in providing a wide range of general insurance products. Its major offerings include motor, home, commercial, travel, pet, and rescue insurance services. Notable brands under the company include Direct Line, Churchill, Privilege, By Miles, Darwin, and Green Flag. Direct Line Insurance serves a diverse customer base, offering insurance solutions for personal and commercial needs. The company distributes its products directly to customers, through price comparison websites, and via partnerships with other brands and vehicle manufacturers. It operates primarily within the UK market. Direct Line Insurance is headquartered in Bromley, England, the UK.