Direct Line Insurance Group Plc - Company Profile
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Direct Line Insurance Group Plc (Direct Line Insurance) is an insurance company. The company primarily engages in providing a wide range of general insurance products. Its major offerings include motor, home, commercial, travel, pet, and rescue insurance services. Notable brands under the company include Direct Line, Churchill, Privilege, By Miles, Darwin, and Green Flag. Direct Line Insurance serves a diverse customer base, offering insurance solutions for personal and commercial needs. The company distributes its products directly to customers, through price comparison websites, and via partnerships with other brands and vehicle manufacturers. It operates primarily within the UK market. Direct Line Insurance is headquartered in Bromley, England, the UK.
Headquarters
United Kingdom
Address
Churchill Court, Westmoreland Road, Bromley, England, BR11DP
Website
www.directlinegroup.co.uk
Telephone
44 113 2920667
No of Employees
8,975
Industry
Financial Services
Revenue (2024)
$5.8B
Direct Line Insurance Group Plc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Motor Insurance | Underwriting Services | Direct Line |
| Home Insurance | Online Insurance | Green Flag |
| Business Insurance | Claims Settlement Services | Privilege |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Ownership Changes | In July, the company was acquired by Aviva plc, an insurance company. |
| 2025 | New Products/Services | In January, the company launched the Vehicle Damage Assessor accreditation program. |
| 2024 | Contracts/Agreements | In December, the company entered into a GBP3.7 billion partnership with Aviva to combine UK insurance businesses. |
Competitor Comparison
| Key Parameters | Direct Line Insurance Group Plc | Legal & General Group Plc | Co-operative Group Ltd | Admiral Group Plc | RSA Insurance Group Ltd |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United Kingdom | United Kingdom | United Kingdom | United Kingdom |
| City | Bromley | London | Manchester | Cardiff | London |
| State/Province | England | England | England | Wales | England |
| No. of Employees | 8,975 | 11,139 | 17,373 | 14,998 | 5,821 |
| Entity Type | Private | Public | Private | Public | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Adam Winslow | Chief Executive Officer; Director | Executive Board | 2024 | - |
| Jane Poole | Chief Financial Officer; Director | Executive Board | 2024 | - |
| Danuta Gray | Chairwoman | Non Executive Board | 2020 | - |
| Richard Ward | Director | Non Executive Board | 2016 | - |
| Mark Gregory | Director | Non Executive Board | 2018 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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