Mr. David A. Pace has been the Chairman of the company since 2023. He also serves as the Chairman of Red Robin Gourmet Burgers, Inc. Prior to this, he served as the Chief Executive Officer and President of Jamba Inc. from 2016 to 2018 and as a Director from 2012 to 2021. Previously, he held various executive roles at Bloomin’ Brands Inc. from 2014 to 2016 and as an Executive Vice President and Chief Resource Officer from 2010 to 2014. Earlier, Mr. Pace held various leadership roles at Starbucks Corporation.

Mr. John Moore has been the Chief Executive Officer, President and Director of the company since 2024. Prior to this, he served as the Chief Executive Officer for Vassilaros Coffee. Previously, he held the positions of Senior Trader and General Manager at Volcafe Specialty Coffee, the Chief Executive Officer and Managing Partner of FAL Coffee Inc. and the Vice President of sales and marketing at Octavio Inc., dba Dallis Coffee. Mr. Moore has more than 30 years of experience in the coffee industry and has founded and led several businesses, including Jolly Roger Imports, New York Gourmet GmbH & Co. and ELIXIR Cocktail & Espresso Bar.

Mr. Vance Fisher has been the Chief Financial Officer of the company since May 2024. Prior to this, he served as the Chief Financial Officer at Nothing Bundt Cakes. Previously, he served as the Chief Financial Officer at DSD food and beverage company.

Mr. Jared Vitemb has been the Vice President, General Counsel, Chief Compliance Officer and Secretary of the company since 2022. Prior to this, he held various positions with FTS International Services, Inc., from September 2017 to March 2022. He also served as an in-house attorney for Dean Foods Company from 2014 to September 2017.

Mr. Tom Bauer has been the Vice President and Chief Field Operations Officer of the company since January 2025. Previously, he was the Vice President and Chief Commercial Officer of the company. He also serves as the Vice Chairman of the National Automatic Merchandising Association’s (NAMA) Coffee Service Committee and on the NAMA Foundation Board of Trustees. Prior to this, he served as the Vice President of sales at Emerald Brand and as the Senior Director of national accounts and central U.S. operations for DS Services. Previously, he served in a number of leadership positions at Standard Coffee Service Company, Community Coffee, Anheuser Busch, and PepsiCo from 1999 to 2013.