Fluent Inc (Fluent) is a commerce media solutions provider that connects brands with consumers through digital marketing campaigns. The company provides customer acquisition services through scalable digital campaigns, connecting advertisers with targeted consumers across various industries. Fluent gathers user data and preferences utilizing owned and operated digital media properties and syndicated performance marketplaces to serve relevant offers to consumers. The company serves approximately 400 consumer brands, direct marketers, and agencies across industries such as internet and telecommunications, financial services, credit repair, health and wellness, consumer packaged goods, careers, staffing and recruitment, education, retail, media and entertainment.

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Fluent product development efforts are focused on scaling and advancing its commerce media platform. Key areas of investment include expanding the post-transaction media footprint through new partner integrations and surface areas, enhancing creative formats and consumer-facing experiences to drive engagement and advertiser performance, and extending reach across mobile app environments beyond the existing mobile web presence. In FY2025, the company incurred product development expense of US$ 11.8 million, which as a percentage of revenue, stood at 5.7%.