Flutter Entertainment plc (Flutter) is a global leader in online sports betting and iGaming. The company operates a diverse portfolio of brands, including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, Snai, tombola, Betfair, TVG, Adjarabet, MaxBet, and Betnacional. As of December 31, 2025, Flutter offered its products in about 100 countries.

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Flutter's R&D initiatives focus on maintaining and enhancing its competitive edge in the online betting and iGaming industry. The company has developed a proprietary technology platform over more than 30 years, which is central to its growth and competitive positioning. The R&D efforts are dedicated to improving products such as online sports betting, iGaming, and new growth areas like predictions market product. The company employs approximately 7,500 technologists worldwide to support the development of new products, creation of new betting markets, improvement of online customer experience, and development of better processes and systems. The global technology strategy in FY2025 led to several product improvements, including new wagering formats, enhancements to core probability algorithms, and initiatives to reduce platform and pricing latency. Specific product developments include the incorporation of coach-specific behavioral tendencies into NFL modeling, the launch of 'FanDuel Predicts' and the migration of products to Flutter platforms in Italy and the UK and Ireland. The company plans to continue significant investments in R&D to improve customer experience, engagement, and security. Flutter has five in-house gaming studios and global pricing and risk management functions. In FY2025, the company incurred expenses of US$991 million on R&D, which as a percentage of revenue, stood at 6%.