GN Store Nord AS (GN Store) develops, manufactures, and markets technology solutions within hearing care, enterprise audio and video communications, tactical communications, and gaming peripherals. The company’s portfolio includes medical-grade hearing aids and hearing care solutions, enterprise headsets, speakerphones and video collaboration systems, tactical communication and hearing protection solutions, gaming headsets, keyboards, mice, software-enabled gaming products, and performance gaming accessories.

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GN Store has undertaken several R&D initiatives focusing on hearing care, enterprise communications, gaming technologies, software, connectivity, artificial intelligence (AI), and sound processing. The company's R&D activities are organized through division-specific development teams and shared technology platforms covering AI and Deep Neural Network infrastructure, sound processing, battery management, sensor technologies, Bluetooth Low Energy (LE) Audio, Auracast broadcast audio, software development, application infrastructure, partner integration, and intellectual property protection. In FY2025, the company launched several major innovations, including ReSound Vivia, an AI-powered hearing aid platform; ReSound Savi; ReSound Enzo IA; Jabra PanaCast 40 VBS; Jabra Engage AI Complete; Jabra Evolve3; Arctis Nova Elite; Arctis Nova 3 Wireless; and a new FalCom tactical communications portfolio. GN's hearing aid development is based on its Organic Hearing approach, combining audiological science, AI, and Deep Neural Networks to improve speech understanding and hearing performance in complex listening environments. The company also continued development of technologies supporting Bluetooth LE Audio and Auracast, expanding hearing accessibility and wireless connectivity solutions. GN store's enterprise and gaming R&D activities focus on integrating hardware, software, and AI-driven functionality to improve user experience while maintaining interoperability with major ecosystems. Enterprise development efforts emphasize unified communications, GenAI-enabled workflows, enterprise-grade security, video collaboration, voice technologies, adaptive noise cancellation, and device management software. In gaming, development is centered on acoustics, software and firmware integration, audio personalization, and platforms such as SteelSeries Sonar. In FY2025, the company incurred expenses of DKK1,900 million on R&D activities, which as a percentage of revenue stood at 11.3%.