GN Store Nord AS (GN Store) develops, manufactures, and markets technology solutions in the audio equipment, and advanced hearing care solutions. The company’s products include hearing technology, office collaboration, contact centers, gaming, and hearing protection.

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GN Store focuses research and development teams to leverage scale, talent, processes, and facilities, accelerating innovation in products and services. The company has pioneered a unique approach to AI that mimics the brain’s natural sound processing, resulting in the Intelligent Focus feature for superior hearing experiences. This technology is featured in ReSound Vivia, the smallest AI-powered hearing aid. GN Store Nord AS also introduced Arctis Gamebuds, utilizing its expertise in consumer earbuds to deliver a HiFi gaming audio experience. The company invests significantly in R&D, with centers in Denmark, the US, the Netherlands, Poland, France, Italy, and China, focusing on audio, video, speech, gaming, wireless technologies, miniaturization, software, and AI. In FY2024, the company incurred expenses of DKK1,900 million on R&D activities, which as a percentage of revenue stood at 10.6%.